SIR

If you’re planning a vacation you’re most likely packing SIR. - the breezy Australian label known for its minimalist silhouettes and laidback sensibility with a Bondi Beach twist. Founding friends Nikki Campbell and Sophie Cootewhat are the talents behind the brand infusing their Australian aesthetics and effortless style into every design. 

why we love the brand

  • Synonymous with life on holiday, SIR designs its collections through the lens of escapism and ease of wear 

  • SIR perfectly balances minimalist aesthetics with playful prints and interesting silhouettes

Affogato Tie-Detailed Linen Maxi Dress

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Antonia Beaded Linen Midi Dress

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Mar Bikini Top & Bottoms

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Mar Terry Tote

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Jeanne Beaded String Top & Brief

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Affogato Halter Dress

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Kinetic Beaded Maxi Dress





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Mar Sculpted One Piece
Linen Maxi Dress

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Renata Hybrid Bikini Top & Brief

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Ramona Printed Silk Satin Shirt





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Ramona Printed Silk Wide-leg Pants

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Ramona Printed Silk Midi Dress

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Aries Lace-trimmed Halterneck Silk Gown

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Palermo Bikini Top & Briefs

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Sorrento Silk Wide-Leg Pants

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Atacama One-Shoulder Linen-Blend Dress

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Antonia beaded linen minidress

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Frankie Printed Silk Slip Dress




Linen Mini Dress

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